Latest research by Pasquill shows that Google searches for loft conversions rose by over 200% during the first UK national lockdown (1 March – 31 July).

At the same time, searches for the home office setup increased by 170% as office workers were encouraged to work from home by the UK Government.

  • British homeowners were using Google as a resource for inspiration when planning their loft conversion.
  • Another big change saw 15% of people in England spending more on home improvement during the coronavirus lockdown.
  • Interest in planning permission rose unexpectedly with over 150% increase in searches around the rules and regulations when converting a loft. With an 80% increase of people looking to convert their lofts with a DIY approach.
  • With a 170% rise in searches around ‘home office setup’ alongside this, homeowners were looking to increase the workspace inside their property without increasing the property footprint as they spend more time at home.
  • The data could also suggest more people were looking to add value to their property as the housing market opened back up for sales and lets.
  • Chris Powell, Sales Director at Pasquill, said: “This data strongly indicates that homeowners are looking for more longterm home improvement options, particulary ones that create more living space. With many people working from home indefinitely, loft conversions are an ideal and relatively affordable way to build a home office.”

The data is collated from Google Trends, Google Keyword Planner and the YouGov website.

See the full data below:

Search Term Percentage Increase in Searches (1st Mar-31st Jul)
Google Trends
Average Cost of a Loft Conversion 170%
Attic Conversion Cost 120%
Attic Conversion Ideas 100%
DIY Loft Conversion 80%
Do you need planning permission for a loft conversion 150%
Loft Conversions 255%
Loft Extension 58%
Loft Extension Ideas 60%
Planning Permission 56%
House Extension Ideas 50%
Home improvement 66%
Planning Permission 55%
Home Improvement Ideas 56%
Furniture & Home Improvement – Spending Somewhat More 16%
Wales – Spending Somewhat More 26%
England – Spending Somewhat More 15%
Scotland – Spending Somewhat More 18%
Google Keyword Planner
Home Office Essentials 500%
Home Office Setup 170%
House Extensions London 250%
Do I need planning permission for a loft conversion 90%
Planning permission for loft conversion 40%


YouGov Source

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